Saturday, October 9, 2010

Harvesting Innovation

The difference between old and new medias, is that it used to be common to create news stories, music demos, camera reels, short films, business models, etc. with the express purpose of enlisting experienced operators to help implement the new and innovative ideas into a pre-existing market place with some measure of editorial experience guiding new talent.  There of course were pros and cons to that model including thievery/taking advantage of the artist, homogeneity of content as well as lack of innovation, but expertise was the benefit.   Don't get me wrong, I don't love corporate America's uniquely fascist brand of crappy/creepy bureaucracy as much as the next guy, and when attempting to reap the benefits of an independent creative person's sweat and labor as referred to in McKinseyQuarterly.com  12/07 as "new ways to harvest the talents of innovators working outside of corporate boundaries", I think I'm done with that meeting.  It's a slippery slope creating new market places without models for generating income for the artist/journalist as we've seen with massive amounts of piracy in entertainment, and undocumented rumor being passed off as news content.

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