Saturday, October 9, 2010

Describe New Media

New Media can be seen as the revolution in mainly internet based technologies that have spawned such mediums as podcasting, video sharing on sites like YouTube, enhanced social networking through such sites as Facebook, online magazines/newspapers such as "The Huffington Post, and data gathering technologies being innovated and implemented by financial service companies as well as on-line research available as pay content through publications like Crain's.  We distinguish new and old media in several ways, but the lines are blurred at times as well.  New Media tends to be comprised of user/consumer generated highly dynamic amateur content that varies in quality, technique, and level of mastery or spit and polish.  Old Media tends to be seen as labor intensive, highly specialized, static in its content and marketing, and sometimes outdated and unresponsive to new market trends as a result.  One very interesting example of a new media being co-opted by an old media to form a new product, is bloggers being recruited for penny saver type free publications as described in "Publisher Re-Thinks the Daily" by Claire Cain Miller.

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